Featured Publishers

Thirty years ago, in the kitchen of a small apartment in Oakland, California, Marc Allen and Shakti Gawain started a publishing firm known as Whatever Publishing to put out a few books and booklets they had written. It was a shoestring operation, started with very little capital. Total sales in 1977 were $800.

Today New World Library owns its own spacious building in Novato, California, has seventeen employees, and had 2008 revenues in excess of $15 million. The company’s name changed in the mid-1980s to better reflect the quality of its developing list. One of its first books, Gawain’s Creative Visualization, became an international bestseller and has sold more than 3 million copies in English and been translated into more than thirty foreign editions.

In the early 1990s, Shakti Gawain formed Nataraj Publishing, and Marc Allen became sole owner as well as publisher of New World Library. In 1998, Gawain and Allen, still close friends, formed a new working partnership, and Nataraj Publishing became an imprint published by New World Library.

Many of New World Library’s books are categorized as New Age, though Allen says “there’s really nothing new in New Age; it’s been around for a long time. It’s the perennial philosophy, after all. Certainly for many, though, a New Age is dawning. Perhaps it will prove to be a great New Renaissance, possibly even an era of cooperation and global peace. We certainly hope so, and we are publishing material that can show us how to create far better lives for ourselves (such as The Power of Now by Eckhart Tolle) and a world that works far better (such as The Power of Partnership by Riane Eisler).”

New World Library
14 Pamaron Way
Novato, CA 94949
Tel: (415) 884-2100
Toll Free: (800) 972-6657
www.NewWorldLibrary.com